Rosé has evolved into the most clichéd of beverages: it’s a drive-thru, a pool party, a hashtag. At the same time, it’s become one of the most powerful forces in the beverage category. It’s now a third channel of revenue for wine makers, retailers, and distributors, elbowing its way alongside the…
Source: Morningcall
Rosé is all the rage this summer: 'We drink rosé like it's Bud Light’
Published in News
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