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Millennials, Applebee's is done trying to win you over

Applebee’s says it’s made a mistake: It’s been trying too hard to be cool. After years of working to brand itself as a modern millennial hangout, the family-friendly chain is reversing course. It’s bringing back all-you-can-eat specials and doubling down on discounts like its “2 for 20” menu. The…
Source: Morningcall

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